PRODUCTION ENTREPRENEUR

I have been producing award-winning content for over 25 years. My career began in television, creating shows for UK and international broadcasters, before evolving into the world of advertising. Over the years, I’ve worked across almost every genre of content.

 

In the advertising industry, I have launched and scaled multiple production houses for brands and agencies, including Hachette, Havas, and BBDO. One of my most notable ventures was founding Flare for AMV BBDO, which I successfully expanded into 20 markets worldwide.

 

I’ve also had the privilege of advising global brands and agencies at the C-suite level, working with industry leaders such as Omnicom, IPG, TAG, Nivea, Mars, and Tommy Hilfiger.

 

My passion for technology led me to develop production platforms for Omnicom, Tag, and Edisen, embracing innovation in content creation.

 

More recently, I have been at the forefront of Generative AI production, launching nmatic.ai to pioneer a hybrid approach to production—blending AI-first methodologies with ethical AI principles.

 

Outside of my work, I enjoy writing books.